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Post-show Report for Furniture World China
2007
The 10th China Beijing International Furniture Woodworking Machinery & Wood Products Exhibition was held Nov.14-17, 2007 at China International Exhibition, Beijing
It is the tenth edition for Furniture World China. Thanks to the 10-year cultivation, Furniture China has developed into the leading trade fair in China's North, with its ever-improving overall arrangement. Its exhibits profile has been classified scientifically; besides, the exhibiting area keeps the increasing momentum every year, and the exhibits represent the trend of the furniture industry.
Furniture World China 2002, following the market trend, started to establish special hall for rosewood furniture and antique furniture. Now, the rosewood furniture has become one of highlights since its first build-up. With high value and wide applicable function, the rosewood furniture is pursued by the investors for its strength in home decoration and collection. At this edition, it attracted top brands to showcase the rosewood furniture and carvings with Chinese cultural characteristics. Rosewood furniture will continue to highlight Furniture World 2008 at Beijing.
Hall for machinery and furniture material is another highlight, and it has become the most influential part of the exhibition. With over 10,000 square meters exhibiting area, it displayed innovative products in the industry. The internationality of the exhibiting companies proved the importance of fair: exhibitors came from Germany, USA, Italy, Korea, Japan, Australia, Canada, and Chinese Taiwan, etc.
It is known that China has become the import country to manufacture furniture and artificial board considering import and export volume. Taking advantage this opportunity, Furniture World China 2007 provided a technical and trade platform for manufactures and customers. It exhibited various woodworking machinery, artificial board (including polywood, MDF, HDF, PBD, etc), hinge & lock, decorating paper and material, furniture components, hardware, logs, timbers, paints, abrasives, chemical products, etc.
Chinese civil furniture industry has experienced the period of fast development in recent years, taking up the half of the market share. The types and styles are continuously diversified and fractionized. Now, it has formed: European Continent Classics, American Style, Leisure style, Postmodern Style, etc. Furniture World China 2007 set up civil furniture halls. There are halls for civil furniture that linked the exhibitors and visitors. The show also set up halls for office furniture as well.
"Serve for Olympic Games, Advance with Olympic Games" is the objective that the organizer is striving for. During the exhibition, the organizer invited brand manufacturers, designer representatives to attend the Purchasing meetings for Olympic Games. The official from the organizing committee of Olympic Games, leaders from Beijing Travel Group, officials from purchasing department of state-level government and Beijing municipal government were invited to discuss with the exhibitor representatives over the topics of the Furniture demand in hotels, restaurants and venues during the Olympic Games. The meeting aims to guide fair competition among the manufacturers, to maintain reliable relationship between suppliers and buyers.
During the exhibition, the organizer held a series of featured events: Investment Forum for Rosewood Furniture, Auction for Rosewood Furniture, How to Appreciate for Rosewood Furniture, and Forums for the Development of Office Furniture, the 6th China Beijing Furniture Design Contest, the 3rd Contest for China's Rosewood Furniture Design & Carvings, the Awarding Ceremony, and the Welcome Dinner for Tenth Anniversary.
1. Furniture World China 2007 kept the increasing momentum!
Furniture World China 2007 again proved its leading role in the north of China, thanks to its 10-year continuous increasing. 526 exhibitors attracted over 35,000 visitors to attend the exhibition from Nov.14-17, 2007. Furniture World China 2007 took up 32,000 square meters, increasing by 10% comparing its last edition. The premier exhibition is organized by China International Exhibition Center Corporation, China Building and Decoration Association, and Beijing Furniture Trade Association.
2. Over 76% of the exhibitors rated Furniture World China as must-attend exhibition in a year.
Near 600 exhibitors showcased the state-of-the-arts products in the 5 exhibiting area, namely, General Furniture Area, Office Furniture Area, Classic Hardwood Area, Woodworking Machinery Area, and Wood Products. 10% of total exhibitors were from Italy, Spain, Germany, Turkey, Japan, Australia, Malaysia, Indonesia, Thailand, Canada and USA.
2.1 Overall success of participation
2.3 Follow-up business for the exhibitors
79.5% of the exhibitors expected noticeable follow-up business due to contacts made during the exhibition?
3. Up to 78% of the visitors satisfied with the exhibits!
There were 35,000 visitors to attend the exhibition, among which 1,700 are from overseas.What¨s more, UK, Korea, USA, Japan, Poland and Germany have sent purchasing delegations to Furniture World China 2007.
3.1 Origin of Chinese visitors
3.2 Origin of overseas visitors
3.3 Visitors survey by interested products
87.2% of visitors were involved in purchasing decision in their company.
4. Find the Right Buyers for the Exhibitors! -Buyer Organization & Promotion
1) News release on official website of Furniture World China
2) Set-up special department for visitor-invitation of Furniture World China
3) 12 press conferences & presentations in overseas & domestic furniture exhibitions
4) Monthly direct mails & email news updates for the data base of Furniture World China
5) Free advertisements on 150 exhibition media partners
6) Paid advertisements to concentrate on the key countries & regions
7) Editorial coverage in relevant local trade publication and trade daily
8) Media release to various related industry
9) Personal visiting to the big buyers to introduce the exhibition
10) Telephone marketing & follow-ups for important buyers
11) Delegations organized by domestics associations:
China National Furniture Association
Beijing Furniture Trade Association
Shanghai Furniture Association.
Fujian Province Furniture Association
Guangdong Province Furniture Association
Shandong Province Furniture Association
Heilongjiang Province Furniture Association
12) Made inspiring plans for buyers, including hotel arrangement, manufacture selection and B- o-B meeting with Chinese companies
13) Overseas delegation organized by furniture association of Japan, Republic of Korea, USA etc.
14) Appointed 3 oversea travel agencies to promote exhibition tour?
15) Marketing Furniture World China through CCPIT ｀s 15 overseas representative office
16) Marketing Furniture World China through CIEC¨ 3 overseas representative office
17) Kept regular contacts with commercial sections of foreign Embassies and Consulate
About Furniture World Beijing 2008
Venue: China International Exhibition
Center
Date: Nov. 25-28,2008
Exhibiting area: 45, 000 sq.m
Exhibitors: 620(projected)
Organizers:
CIEC Exhibition
Co., Ltd
China Building and Decoration Association
Beijing
Furniture Trade Association
Contact us now for more information!
Mr.Zhang Haoming
Tel: 86 10 84600348
Fax: 86 10 84600760
Email: zhanghaoming@ciec.com.cn
Website: http://www.furniture-cn.net.cn/
Plan
of Exhibition Ground:
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Exhibition
